1. Who we are (data controller)
Elavora Equipment Rental (referred to as “Elavora”, “we”, “us”, or “our”) is the controller for personal data processed through this website and through enquiries related to farm equipment rental in Ireland. A “controller” determines the purposes and means of processing personal data.
This policy applies to visitors to our website, people who send us enquiries, and customers who rent equipment from us. It does not cover third party websites that may be mentioned as brands, parts, or manufacturers. Our Terms explain how our website may be used.
2. Personal data we collect
We collect only the data we need to operate the website, respond to enquiries, provide quotes, and manage rental arrangements. Depending on how you interact with us, we may collect the following categories of personal data:
Identity and contact details
- Full name
- Email address
- Phone number
- County and general location details you provide
Enquiry and booking details
- Equipment category requested (tractors, machines, tools)
- Hire dates and plan preference
- Job details you enter in a message field
- Collection or delivery preference and access notes
Technical and usage data
- IP address
- Browser type and version
- Device type and operating system
- Pages viewed and interactions (usage analytics)
Cookie and similar identifiers
- Cookie consent choice stored in your browser (localStorage)
- Analytics cookies (only if you accept analytics cookies)
- Marketing cookies (only if you accept marketing cookies)
We do not ask for sensitive personal data such as health information, political opinions, religious beliefs, or financial account numbers through our website forms. If you include sensitive information in a free text field, we may remove it from our systems where practical and lawful to do so.
3. How we collect personal data
We collect personal data through a combination of direct interactions and automated technical methods. The main collection methods are:
Web forms and direct contact
When you submit a quote request or contact message, we collect the details you enter, such as your name, email, phone number, county, equipment category, dates, and job notes. If you contact us by email or phone, we will process the data you provide to respond and manage the enquiry.
Cookies and local storage
Our website uses a cookie consent banner. Your consent selection is stored in your browser using localStorage to remember your choice. Depending on your consent, we may also use analytics or marketing cookies and similar technologies.
Server logs
Like most websites, our hosting systems may automatically record log data when you visit the site. This can include your IP address, the date and time of requests, pages accessed, and user agent string. We use logs to maintain security, diagnose issues, and prevent abuse.
Analytics and advertising technologies (where enabled)
If enabled on our site and if you consent, we may use Google Analytics 4 to understand how visitors use the website. If enabled and if you consent to marketing cookies, we may use the Meta Pixel for measuring ad performance and building audiences for advertising. These tools may collect usage data and device identifiers. You can reject non essential cookies using the banner or by clearing your cookie choice in the footer.
4. Legal bases for processing (GDPR Article 6)
The GDPR requires a legal basis for processing personal data. We rely on one or more of the following bases depending on the context:
Where we rely on consent, you may withdraw consent at any time. Withdrawing consent does not affect the lawfulness of processing based on consent before it was withdrawn.
5. Purposes of processing
We use personal data for specific, limited purposes connected to our farm equipment rental services and the operation of our website. These purposes include:
- Service delivery and enquiries: to respond to quote requests, confirm equipment categories, dates, and collection or delivery preferences, and provide customer support.
- Operational communication: to send messages needed to manage a booking, such as clarifying access details, arranging handover time, or confirming changes requested by you.
- Marketing (consent based only): if you opt in, to email occasional updates about availability and rental offers. You can unsubscribe at any time and we will stop marketing messages.
- Fraud prevention and security: to protect the website and our operations from abuse, attacks, and unauthorised access. This can include reviewing server logs and blocking suspicious traffic.
- Legal compliance: to comply with applicable laws, respond to lawful requests, and maintain necessary records.
- Analytics and improvement: to understand how visitors use the website so we can improve content, navigation, and performance. Analytics are used only where enabled and, where required, only after you consent.
6. Retention periods
We keep personal data only for as long as necessary for the purposes described in this policy, and to meet legal or operational obligations. Retention can vary depending on the nature of the interaction and the type of data:
Form submissions and enquiries
Retention: 2 years from the last interaction. This supports follow up on repeat enquiries and lets us handle disputes or questions about prior quotes.
Customer support communications
Retention: typically 2 years, unless a longer period is required to resolve issues or meet legal obligations.
Analytics data (where enabled)
Retention: 14 months for analytics event and user data settings (typical for web analytics). Exact periods can vary based on configuration.
Email marketing list (optional)
Retention: until you unsubscribe, then we keep a suppression record for 30 days to ensure you are not re added accidentally.
Server security logs
Retention: typically 90 days, unless a longer period is required for investigating security incidents or maintaining platform stability.
We may retain data longer where needed to comply with legal obligations or to establish, exercise, or defend legal claims. When retention is no longer required, we delete or anonymise data where feasible.
8. International transfers
We are based in Ireland and primarily process data in the European Economic Area (EEA). However, some service providers may process data outside the EEA, including in the United States, depending on where their infrastructure is located or where support teams operate.
When personal data is transferred outside the EEA, we rely on appropriate safeguards, such as:
- European Commission adequacy decisions, where applicable.
- Standard Contractual Clauses (SCCs) approved by the European Commission.
- Additional technical and organisational measures where appropriate, such as access controls and encryption in transit.
If you would like more information about the safeguards used for specific providers, contact us at [email protected].
9. Your rights under GDPR
If you are in the EEA (including Ireland), you have the following rights in relation to your personal data. These rights are not absolute and may be limited in certain circumstances, for example where we must keep records for legal compliance.
Right of access
You can ask for a copy of the personal data we hold about you and information about how we process it.
Right to rectification
You can ask us to correct inaccurate or incomplete data.
Right to erasure
You can ask us to delete your personal data in certain situations, for example where it is no longer needed for the purpose collected.
Right to restriction
You can ask us to restrict processing in certain situations, such as while we verify accuracy.
Right to data portability
Where processing is based on consent or contract and carried out by automated means, you can ask to receive your data in a structured format or have it transmitted to another controller where feasible.
Right to object
You can object to processing based on legitimate interests. If you object to direct marketing, we will stop.
Right to withdraw consent
If we process data based on consent (for example, optional marketing emails or analytics/marketing cookies), you can withdraw your consent at any time. For marketing emails, use the unsubscribe link when provided or contact us. For cookies, change your choice using the cookie banner and footer controls.
Email [email protected] with your request. Please include enough information for us to identify you (for example, the email address used to contact us). We may ask for additional information to verify your identity before acting on a request.
You also have the right to lodge a complaint with a supervisory authority. In Ireland, the relevant authority is the Data Protection Commission (DPC). You can contact the DPC through their official channels.
11. Children’s privacy
Our website and equipment rental services are not directed at children under 16. We do not knowingly collect personal data from children under 16. If you believe a child has provided personal data to us, contact [email protected] and we will take appropriate steps to delete the data where required.
12. Updates to this policy
We may update this Privacy Policy to reflect changes in our services, legal requirements, or how we use technology. When changes are material, we will provide a clear notice on the website, and where appropriate we may also contact you by email if you have an active relationship with us and we have your contact details for that purpose.
The “Last Updated” date at the top of this page shows when the policy was last revised: January 15, 2026.
13. Contact details and Data Protection contact
For privacy questions, requests, or concerns, contact our privacy mailbox. We do not appoint a dedicated Data Protection Officer (DPO) as a statutory role for the core activities described on this site. However, we provide a dedicated privacy contact channel and treat privacy requests as a priority.
We collect contact and enquiry data to provide quotes and rental support, and technical data to run the site securely. Optional analytics and marketing technologies are used only where enabled and, where required, with your consent. You can exercise GDPR rights by emailing [email protected].
Looking for rental information?
Visit our equipment pages to compare tractors, machines, and tools, or contact us with dates and county for a quote.